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Seven proven elements of powerful stories that will dramatically improve the way you connect with your customers and drastically grow your business.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
From the Publisher
Every day most business leaders make a mistake that costs them thousands to millions of dollars; they don’t explain clearly what it is their company does.
People buy things because they read words that make them want to buy things, and the StoryBrand Framework makes talking about your brand simple and effective.
This paradigm-shifting approach to connecting with customers gives you the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services.
Building a StoryBrand does this by showing you how to capture your customer’s attention with clear, effective marketing messages.
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, or a politician running for office, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
The seven universal story points all humans respond to
The real reason customers make purchases
How to simplify a brand message so people understand and act on it
How to create the most effective messaging for websites, brochures, and social media
About Donald Miller
Donald Miller is the CEO of StoryBrand, the cohost of the Building a Storybrand Podcast,and author of several books. Combined, Donald’s books have spent more than a year on the New York Times Bestsellers list.
Every year, Donald helps more than 3,000 business leaders clarify their brand’s marketingmessageto help their companies grow.
Donald is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Donald’s thoughts on story have deeply influenced leaders and teams for companies like Pantene, Chick-fil-A,Intel, Prime Lending, Zaxby’s, and thousands more.
He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.
Seth Godin, Author of All Marketers are Liars
“This is a seminal book built around an idea that will clarify, energize, and transform your business. Donald Miller offers a specific, detailed, and useful way to change the way you talk about the work you care about.”
John C. Maxwell, #1 New York Times bestselling author
“Donald Miller will teach you a lot more than how to sell products; he will teach you how to transform the lives of your customers. Your customers need you to play a role in their lives, and this book will teach you how. If you want your business to grow, read this book.”
Dave Ramsey, #1 New York Times bestselling author
“This is the most important business/marketing book of the year. All communicators know the power of Story. Donald Miller has captured the process to make your marketing pierce the white noise of the most over-served marketing generation in history. You have to read this book!”
Ryan Deiss, Founder and CEO of Digital Marketer
“If you like making money, read this book. The StoryBrand Framework will help you create sales messages that people listen and respond to. We use it all the time, and it works!’”